Introduction to Shetland Salmon Natural Choice™

In today's ever discerning marketplace, Framgord has striven to find a product which encapsulates the very best salmon at an affordable price. Our Natural Choice™ salmon has evolved as the embodiment of balance and harmony in quality, texture and taste.

This has been achieved by strict adherence to the following management systems:

Using EU certified feed

Natural Choice™ salmon are fed upon an accredited feed based upon sustainable, recycled fish trimmings without the use of artificial colourants and GMO ingredients, using only meal obtained from sustainable resources. No artificial colourants and no GM cereal are used. The flesh colour is derived from the natural astaxathin found in the marine products included in the fishes’ diet. No industrial whole fish can be used in the feed production, only by-product trimmings of 100% muscle tissue and shell carpace.

Freedom from chemicals and antibiotics

No antibiotics, anti-foulants or therapeutic agents are used or introduced at any point in the production of Shetland Salmon Natural Choice™. For example, nets are washed more frequently and not anti-fouled.

Sensitive husbandry

Stocking density on the farm is a maximum of 15kg per cubic metre which is conducive to a stress free habitat. Farms growing Shetland Salmon Natural Choice™ fish are selected for their remoteness and isolation, as well as their minimal impact on the environment.

Care and attention is paramount at all stages of the growing period - from tiny smolts to adult fish. Shetlanders have the ideal mix of skills required for aquaculture, combined with maritime experience and good husbandry.

Reared in wild conditions

Shetland’s archipelago of some 100 islands is located where the North Sea meets the Atlantic Ocean. The Gulf Stream provides the ideal temperature range and, combined with strong ocean currents, Shetland makes an ideal habitat for the Atlantic Salmon.

Respecting the Five Freedoms required for Ideal Husbandry Status

  • Freedom from malnutrition
  • Freedom from thermal and physical discomfort
  • Freedom from injury and disease
  • Freedom from fear and distress
  • Freedom from unnecessary restrictions of behaviour

Packing and processing

Framgord has a dedicated factory exclusively packing and processing Framgord salmon. The facility is set in a rural area of Shetland amongst beautiful scenery miles away from any industrial activity.

The Shetland Salmon Natural Choice™ salmon are all processed/graded and packed by hand, thus preserving the quality, appearance and texture of this superb product.

The Shetland Salmon Natural Choice™ brand was launched in March 2002 and we maintain continuity of supply to all destinations worldwide.

Select quality Shetland salmon available as:

Processed salmon products

  • A full range of chilled and frozen: Chilled fillets trim C, D and E
  • Frozen portions

Salmon Fillet Portions

  • Raw, IQF and vacuum packed
  • Triple vacuum packed
  • Herb butter
  • Seared
  • Barbecue
  • Poached
  • Airline portions
  • Hot smoked
  • Salmon chunks, raw, IQF, 30-90grams
  • Hot smoked salmon flakes 2kg vacuum packs